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Research papers

New product development

This is one of the key activities for most companies, whether to keep the current business up to date with changing market conditions or to find opportunities in markets which are new for the company concerned. There must be very few companies in the...

Catalogue: ESOMAR Monograph Series Vol.1: New Product Development
Author: Peter M. Kraushar
June 15, 1990
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Citation

Kraushar, P. M. (1990a, June 15). New product development . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-product-development-


Research papers

The cost effectiveness of market research with particular application to the search for new product ideas in fast moving consumer goods

Market researchers have long been arrogant enough to believe that market research can find ideas for new products and market segmentation techniques have often been advocated for this purpose. Yet research has proved not cost effective in the initial...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Peter M. Kraushar
September 1, 1974
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Citation

Kraushar, P. M. (1974a, September 01). The cost effectiveness of market research with particular application to the search for new product ideas in fast moving consumer goods. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-cost-effectiveness-of-market-research-with-particular-application-to-the-search-for-new-product-ideas-in-fast-moving-consumer-goods